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Is the New Search Engine Bing Better Than Google?

Is the New Search Engine Bing Better Than Google?

Is the New Search Engine Bing Better Than Google?


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Home Page > Internet > Is the New Search Engine Bing Better Than Google?

Is the New Search Engine Bing Better Than Google?

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Posted: Oct 25, 2009 |Comments: 0
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On June 3rd, Microsoft launched a new kind of search engine. Called a “decision engine”, Bing is designed to inform consumers and urge them into making a decision. Bing focuses primarily on travel, shopping, health, and local categories. But is it better than Google?

I did an image search of “Washington DC” in both Bing and Google to see what the differences would be. While many of the results were the same on both pages, Bing had a much cleaner, easier format to follow. I also liked how I could choose to see similar images to any specific image I chose, without changing the search in Bing.

A shopping search of “summer sun dresses” turned up quite a few results in each engine. Google found results for both dress patterns and dresses, while Bing came up with dresses and shoes. Bing has the added bonus of searching for the highest cash back offer. Otherwise, they were basically the same, both offering the choice of sorting by price, brand, etc.

Next I compared the video category of Google and Bing. “Seinfeld episodes online” were my keywords. Bing easily outclassed Google in this category, as you can rollover the icon to see a preview of the video shown at that link. Google does not have this handy feature; however Google’s search results were more accurate in this case, giving me more relevant results to my keywords than did Bing.

The last comparison I made between Bing and Google was a straight up web search on “simple science experiments”. Google and Bing came up with the same results for the most part. I liked Google’s formatting better however, because if there are two hits on the same website, Google indents the second result’s summary so you know it is the same site. Bing simply lists them all.

For searches that require a decision or purchase, Bing is a much better search tool than Google. However, for simple searches such as recipes, craft ideas, who played in that movie, et cetera, Google just can’t be beat for its simplicity. The new search engine Bing will probably garner its own fan club and maybe even become a household name. But replace Google? I don’t think so.

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Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO

Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO

Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO


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Home Page > Internet > Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO

Achieving Top Search Rankings in Microsoft’s New Decision Engine Bing – DEO, SEO

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Posted: Oct 25, 2009 |Comments: 0
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Can Microsoft compete with the search engine giant, Google? It may have looked doubtful before when looking at Microsoft’s Live Search, but things are looking good with the new release of Bing, Microsoft’s new search engine, aka “decision engine”. It was released on June 3, 2009 and has an extensive marketing campaign in place, estimated to be at nearly 0 million. Major television ads are running promoting Bing.

Bing’s simple interface with a colorful background mimics that of Google, but with a more ambiance t it. The background is always changing with hot spots that are clickable. Luckily, you can always go back to a past image and find the hot spots, in case you saw something important there. It does not make much sense to have these hot spots and they can be quite confusing, especially since they are constantly changing. There is no warning of when and where these hot spots are until you scroll over them. Then a question related to the image appears with a link to click on, usually answering the question proposed.

When comparing Bing to Google there are more similarities than dissimilarities. For starters they both have a simple interface with a large search bar in the middle of the page. They both display Images, Videos, Shopping, News, and Maps on the homepage. The difference is Google also has Gmail and Bing has travel. The big difference is that Bing has changing images, where as Google has a changing logo against a blank interface.

Bing has decided to market itself as a decision engine, rather than a search engine. What this means is that Bing incorporates eCommerce websites search bar into a fully functional search engine. Microsoft believes that searchers are ready to move beyond the search stage and Bing will help them make better decisions. The search engine results are categorized to make it easier to find results.

The decision engine has been creating tons of search engines ranking for many of my clients with a lower bounce rate than the other major search engines. Does this mean that Microsoft has succeeded with an advanced algorithm that is superior to the major three’s? Or is it a fluke that the bounce rate is visibly lower than the other search engines.

The big question is how do we optimize our websites for Bing? We all want to be ranked at the top of a new search engine, which has the potential to take on the other major search engines. It is simple, do what you do for the other major search engines. From my observations domain age plays a big role. Bing wants to see websites that are established and have been around for a long period of time.

The decision engine, Bing, seems to like websites with tons of original content on the landing pages. Make sure your page titles are keyword rich and appropriate for the subject matter. Bing loves titles with keywords searchers are using. Make sure to have a good, unique title for all your websites pages. Unlike other search engines, linking out seems to be favored. This means linking to other sites from your own site is good for ranking. This may show to Bing that your site shares useful information with its users. This is not to say reciprocal linking is good, but linking to sites that your users may deem valuable is a good idea.

Sign up for an account with Bing and manage your analytics and start a pay per click campaign with them. Their PPC rates are significantly lower than other PPC campaigns because there is not as much competition and keyword dilution occurring. In a few months to a year PPC costs will begin to mimic those of the other search engines, but for now the prices are superb.

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You’ll Get Wasted on a Fitness Binge

You’ll Get Wasted on a Fitness Binge

You’ll Get Wasted on a Fitness Binge


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Home Page > Sports and Fitness > Fitness > You’ll Get Wasted on a Fitness Binge

You’ll Get Wasted on a Fitness Binge

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When was your last Fitness Binge? The last time you got so excited to get into shape that you hit the gym everyday for two weeks, cut your calorie intake in half, and vowed never to look at a donut again… At best, I’m guessing that you failed to change your body significantly (aside from a broken and battered spirit of course), at worst, you may have hurt yourself.

The official definition of a “Fitness Binge” is the act of using hyper-motivation to set unrealistic fitness goals and deadlines while neglecting to invest the proper amount of time, discipline, and commitment necessary to achieve them. This term is closely related to another endlessly repeated and rarely successful act known as the New Year’s Resolution.

Unfortunately, Fitness Binges and New Year’s Resolutions usually lead to extremely sore individuals that end up avoiding exercise and proper nutrition for another year… until the next Fitness Binge/New Year’s Resolution begins.

Fitness Binges can happen to the best of us, but with the careful planning and execution of a solid fitness and nutrition program, you can avoid this dreaded and extremely unproductive occurrence in the future.

So, why are Fitness Binges so common?

The countless quick-fix body transformation infomercials you’ve seen over the years are partly to blame for Fitness Binges. If it’s not surgery, it’s a pill. If it’s not a pill, it’s a piece of fitness equipment. If it’s not a piece of fitness equipment, it’s a crazy mindset change. And on, and on, and on…

Whatever it is, millions of advertising dollars have been spent to convince you to risk life and limb in a feeble effort to achieve something in weeks that really takes months or years.

Fitness Binges come in different time lengths. They are not limited to a couple weeks (although many people complete their Fitness Binge between January 1st and January 14th); they can last for a couple months. What makes a concerted fitness effort turn into a Fitness Binge is that it is not sustainable over a lifetime. It is a sprint, albeit a long one at times, but a sprint nonetheless (and you’re life will last longer than that).

You may be in the middle of a Fitness Binge, and not even know it!

To find out whether or not you’re in a Fitness Binge, think about how many times you had an intense workout that was 45 minutes or longer in the last two weeks. If it was 14 times, then you, my friend, are in the middle of a Fitness Binge! A sustainable fitness plan includes rest and recovery. Whether its tomorrow or 10 years from now, you will pay for the abuse at some point.

Take a step back and look at your workout and diet journal (Oh, you don’t have a journal? Strike two!), have you been progressing in weight, reps, exercise difficulty, etc? Or have you been doing the same thing day in and day out, never really moving forward? Progression is essential to increase the benefits of your fitness program; it also keeps the workouts interesting, helping you avoid a Fitness Binge due to sheer boredom.

Does your fluctuating schedule determine the amount of time you spend exercising? Maybe you don’t work as much during the summer, so you really push it at the gym. You hit some aerobic classes and then it’s straight to spin, then maybe a run in the afternoon! But wait! Fall hits and you’re slammed again, so you stop working out all together. If this sounds like you, you’re binge-tastic!

How can you turn your effort into success, rather than just a Fitness Binge?

So, you’re tired of Fitness Binges and you’re ready to commit to a real change. What do you do? Where do you start?

First and foremost, you need a workout and nutrition plan, something you will follow to the last detail as you start your new healthy lifestyle. Because breaking bad habits (like eating fast food) and practicing new ones (like exercising regularly) are so difficult, the first four weeks will be the most challenging and the most important. After the four weeks are up, you have accomplished something significant: you have turned a Fitness Binge into a real transformation. However, the key to an ultimate transformation is to keep going from there.

Following this simple list will get you on the right track to a proper body transformation:

1. Set a REAL Goal

Deciding on a goal that will give you the proper motivation is vital. It can’t just be “I want to get big!” This will only take you so far. You need concrete, specific goals with definite deadlines. “I want to bench 300lbs by February.” “I want to squat 400lbs within three months.” “I want to be 10% bodyfat by my birthday.” These are the goals that will keep you going over the long haul because they are trackable, realistic, and worthwhile.

Don’t get to crazy with it though, you can’t do everything. Choosing too many goals will pull you in too many directions. Seek and destroy. That should be your motto when it comes to your goal.

2. Ask & Answer the Right Questions Before You Start

Let’s take the goal of achieving 10% bodyfat for example. What exactly will you need to do to achieve this goal? How many calories should you be eating? How much should you be working out? What type of training is the best for you given your current fitness level, equipment, etc? These are just a few of the questions you should be asking and answering before you start. You don’t have to know everything (because you will learn more as you progress), but you need to know enough to ensure that you are heading in the right direction. Find the best ways to get down to 10% bodyfat and don’t stop until you do.

So what’s the easiest way to find the information you need? Talk to professionals in your area or online and find a plan that works for you. Buy books and read articles. Voraciously attack every piece of learning material you can. Soak it all in and start working. You don’t want something that just sounds good, you want something that fits with your goal and your lifestyle. If you work 12 hours a day and have a family, don’t pick something that requires two workouts a day. Know your limits and how much time and effort you plan on putting in.

3. Don’t Be Afraid to Change Your Plan, But ONLY IF YOU NEED TO

Don’t keep doing something that’s not working just because it’s in your original plan; however, make sure you have the evidence to warrant a change. This means you need to assess your progress in measurements (bodyfat, weight, waist size, etc) and performance (max push ups, 1-mile run time, etc) on a regular basis. It’s possible increase your performance without changing your body significantly, and vice versa. Knowing where you’re at will help you make a positive change.

Always remember that your goal will not be achieved overnight, and even small improvements may take a lot of time. If you get impatient, you risk falling into the dreaded Fitness Binge we keep talking about. There is no set time for anything, only an unspecified amount of time that it will take your unique body, in your unique situation, to achieve your specific goals. What may take one person 12 weeks to accomplish a similar goal could take you 36 weeks. Stay on target, track your progress, and adjust as necessary.

4. Reap the Benefits, But Don’t Get Lazy

What happens after you finally achieve your goals? You get back to work! Many people achieve something and feel a little letdown because they’re not working for anything anymore. The goal may have been to get down to 10%, but then what? What do you do now?

First and foremost you need to sit back and think of all the hard work you went through to get to where you are. Be proud of yourself. You did something most people won’t. You followed through on what you said. The world is full of talkers, but you just proved you’re a doer.

Don’t get too comfortable; now it’s time to make a new goal and keep moving forward.  Don’t break you’re new habits, laziness will only derail you from the track you’ve now established. The last thing you want to do is relapse after a total body transformation!

So if you, or anyone you know, is or has taken part in a Fitness Binge (or several), don’t worry. Help is here! Just follow the four steps above and you will be on your way to the road of recovery. Pick a goal, plan your attack, attack your plan, and enjoy the results. If you follow these basic steps religiously you will see incredible changes in your body!

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Marcus Martinez is the co-owner of MBody Strength, an Orange County based kettlebell service and equipment company. Marcus is certified RKC and has created a variety of innovative workout programs involving unconventional training methods, including kettlebell training. Find free workout plans and low-priced kettlebell equipment at MBodyStrength.com.

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Marcus Martinez is the co-owner of MBody Strength, an Orange County based kettlebell service and equipment company. Marcus is certified RKC and has created a variety of innovative workout programs involving unconventional training methods, including kettlebell training. Find free workout plans and low-priced kettlebell equipment at MBodyStrength.com.

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Microsoft’s Bing Bar Includes Facebook, Controversial Feedback Feature

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Posted: Feb 18, 2011 |Comments: 0
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Microsoft’s updated Bing Bar includes some new features, including Facebook integration, as well as the optional feedback feature that sparked trouble with Google.

Microsoft is unveiling Bing Bar 7, a redesigned and updated version of its search-engine toolbar. The Bing Bar not only gives users easy access to a search bar, but also their Facebook and email accounts. For those users who opt to do so, the new Bing Bar will continue its predecessor’s trend of sending their search data back to Microsoft, a feature that caused the company some minor trouble with Google earlier in February.

The new Bing Bar includes a centered search box, which breaks down a query via a pop-down menu into color-coded categories: search history (purple), suggestions (black), and deep links (top right). The user can navigate through those search-results options via the arrow keys.

The Bing Bar also leverages Microsoft’s continuing relationship with Facebook. “People told us that they spend a huge amount of time on Facebook these days, and we are building on our relationship with Facebook to bring a great Web experience to our joint customers,” Joshua Schnoll, a member of the Bing team, wrote in a Feb. 17 posting on the Bing Community blog. “We use the notification capabilities to let you know that you have new activity on your Facebook account, so you can stay connected no matter what you’re doing on the Web.”

In addition, the Bing Bar features Facebook and e-mail alerts, weather advisories, translation alerts for Websites in languages different from your browser, and breaking-news updates. The application’s e-mail preview supports Gmail, Hotmail and Yahoo Mail.     

The Bing Bar found itself at the center of a minor controversy earlier in February, after Google accused Bing of copying its Web-search results. “Microsoft doesn’t deny this,” Amit Singhal, a Google Fellow, wrote in a Feb. 1 e-mail to eWEEK. “At Google, we strongly believe in innovation and are proud of our search quality. We look forward to competing with genuinely new search algorithms out there, from Bing and others—algorithms built on core innovation, and not on recycled search results copied from a competitor.”

In a widely circulated Feb. 1 posting, the blog Search Engine Land had detailed what it called Google’s “sting operation” against Bing, which apparently began after Google executives grew suspicious of how closely some of Bing’s search results mirrored their own. After finding terms with no matches on either search engine, Google created “honey pot” pages that appeared on the top of search results for those terms. When a small portion of Bing search results seemed to mirror Google’s force pages, the search-engine giant began leveling accusations.

Which Microsoft, of course, denied. “We do not copy results from any of our competitors. Period. Full stop,” Yusuf Mehdi, senior vice present of Microsoft’s online services division, wrote Feb. 2 on the Bing Community blog. “We have some of the best mind in the world at work on search quality and relevance, and for a competitor to accuse any of these people of such activity is just insulting.”

Instead, Mehdi countered, Bing had been suckered into a trap. “In simple terms, Google’s ‘experiment’ was rigged to manipulate Bing search results through a type of attack also known as ‘click fraud’,” he wrote. “As we have said before and again in this post, we use clickstream optionally provided by customers in an anonymous fashion as one of 1,000 signals to try and determine whether a site might make sense to be in our index.”

Despite that blowup, Microsoft made no changes to alter the use of clickstream data in its latest version of the Bing Bar.

“As we’ve said before, clickstream data is one of more than 1,000 signals used to determine ranking,” a Microsoft spokesperson wrote in a Feb. 17 e-mail to eWEEK, when asked whether users’ Google searches could continue to be incorporated in Microsoft’s feedback stream. “What we will continue to do—with our customers’ permission—is use the data that they choose to share so that we can return more relevant search results.”

According to research firm comScore, Bing’s share of the U.S. search market stood at 12 percent in December 2010, behind Google at 66.6 percent.

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